Paula Cubley has joined Savvy Marketing in a newly created role of group business development director.

She’ll be responsible for global account growth, strategic management and raising the company’s profile. Cubley will also be seeking to expand the agency’s remit into new sectors and customer groups.

“We have created this new role to further aid the strategic development and growth of the business,” explained Catherine Shuttleworth, CEO at Savvy Marketing.  

“Paula has a wealth of experience working with both domestic and global brands and a real understanding of the agency world. As our business continues to expand we need to ensure that we retain and recruit talent that will help us deliver our objective of profitable growth.”

Cubley was previously head of marketing at Dubit and has also been operations director at Sledge.

“I was hugely attracted to joining Savvy it is a business renowned in the industry for its creativity and ambition and continued growth. The company has achieved great success to date and I’m looking forward to developing the business even further, and spreading the word on what Savvy can achieve for its clients,” added Cubley, who will be based in Savvy’s Leeds office.

“There’s continued opportunity at Savvy to drive global account growth, and ultimately deliver successful well thought through marketing campaigns that will make a commercial difference. These are really exciting times at Savvy and I’m glad to be on board!”