The Manchester-based agency will manage GSF’s offline communications in addition to brand development.
Cube3 has been tasked with growing the company’s position within the trade market and supporting its growth strategy.
GSF Car Parts, which has over 70 stores across the UK plus 400 delivery vans, was established in 1970.
Its head of marketing and e-commerce, Mark Higson, said: “Having worked with Cube3 previously we knew that their skills, strategic thinking and commercial knowledge would make them the perfect partner at this crucial stage in our growth.”
Karl Barker, CEO at Cube3, added: “Our expertise in the aftermarket sector makes us ideally positioned to give GSF Car Parts the strategic support needed to strengthen their position. This is an exciting opportunity for us and will allow both businesses to grow together.”