Mason Williams is looking to raise its profile globally, with membership of international communication agency network, IPREX.
The organisation, which is funded by its partners and initiation fees was founded in 1983 and now has more than 70 agency members, including 5 in the UK.
“We are very pleased to add such a successful specialist consumer agency to our group”, said IPREX EMEA president Michael Schröder.
“IPREX partners work for some of the world’s best-known consumer brands, so Mason Williams will bring extra power to an already-strong team. With over 30 offices and 400 staff linked by intranet, the IPREX EMEA group is a highly capable communication network, hooked into almost 100 other IPREX offices globally.”
For Mason Williams, which has offices in both London and Manchester, this is seen as a further step towards becoming an international player – it already works with a number of European companies seeking to market their product in the UK.
“We’ve searched for a long time for a global network to help us grow internationally and believe that in IPREX we have found kindred spirits who want to make things happen, not just have meetings around the world,” added John Williams, CEO of Mason Williams.