Lloyd Jones had been planning group head at McCann for eight years and has previously held positions with Weetabix, Virgin Drinks and Hilton Group.
He’s also advised clients including Manchester United, Brother and UPS and won an IPA Gold Award in 2012 for his work for Aldi.
He said: “I’m really pleased to be joining such a capable and vibrant agency; I look forward to helping gyro’s clients tackle some of their toughest challenges and achieve the growth and development all brands are looking for.”
Danny Turnbull, MD at gyro Manchester, added: “gyro’s offering is built around insight-driven creative communications in complex markets, and, as a result of that, the emphasis on our planning capabilities is really important.
“I’m delighted that Ian is joining us. His big brand and network expertise is ideal and the fact he has worked with quite a few of our key staff previously is a bonus.”