Lesley Waters and Hope pumpkins 2 low resThe usual scary pumpkin faces of Halloween are being replaced with heart carvings across a Derbyshire village as part of a campaign to raise awareness about vulnerable children.

Leeds and London-based PR agency, Hatch Communications, has been appointed by children’s charity, World Vision, to handle the PR for their ‘A Night of Hope’.

The campaign asking people to carve out hearts in their pumpkins is fronted by celebrity TV chef, Lesley Waters. It centres on the plight of a young girl called Sylvia who, along with 13.5 million girls around the world each year, face early marriage. Sylvia, 15, from Uganda, was fearful this would be her fate until she contacted World Vision for support.
Jason Madeley, Managing Director of Hatch Communications, said the campaign would be a “different, enlightening spin on Halloween”.

“Our approach will focus on driving consumer awareness on and offline, utilising case studies for broadcast features. We will also be carrying out a pumpkin ‘takeover’ of the village of Hope, Derbyshire, to drive media attention and World Vision awareness ahead of Halloween.”

The ‘A Night of Hope’ pack is available for download here.