ian_livingstone-120x120Playdemic, the Wilmslow-based social games developers for Facebook and mobile gamers has secured what it says is a ‘substantial’ venture capital investment from The North West Fund for Digital & Creative.

Paul Gouge, founder and CEO, said: “This investment represents a significant milestone in the continued growth of Playdemic and our mission to deliver the best Free-to-Play games services to our players.”

The company was founded four years ago and has developed an international reputation for production values and engaging gameplay underpinned by a proprietary analytics engine.

The company was founded by a team of proven gaming entrepreneurs led by Chief Executive Paul Gouge under the Chairmanship of Ian Livingstone CBE.

The company operates the established Gourmet Ranch franchise and its flagship game is Village Life which since its launch in December 2012 has attracted 16 million players. The investment follows on the heels of a similar large investment by IBM heir David Watson, and will be used to continue the development of the mobile version of Village Life and to support the launch of Playdemic’s next major social game in early 2014.

The North West Fund for Digital & Creative is part of The North West Fund and is financed by the European Regional Development Fund and the European Investment Bank.