Epiphany has been appointed by Sky Betting and Gaming to manage all aspects of its SEO strategy, including earned media and off-page creative.

The Leeds digital agency has been tasked with increasing revenues from organic search across all of the group’s brands, including Sky Bet, Sky Poker, Sky Vegas, Sky Bingo and the Sporting Life website.

Epiphany MD Rob Shaw

Epiphany CEO Rob Shaw

Richard Flint, managing director of Leeds-based Sky Betting and Gaming, said: “Epiphany demonstrated a completely unique approach that blends technical expertise with earning media coverage and digital creative campaigns.

“We’ve already started work on a series of campaigns that are set to change the rules for digital creative in the betting and gaming space.”

Rob Shaw, CEO of Epiphany Group, added: “Working with Sky Betting and Gaming is a dream come true for our technical SEO, creative and PR teams.

“Sport and gaming provide a rich variety of opportunities for us to demonstrate how to get results from natural earned media, even in a highly competitive and sophisticated digital vertical.”

Epiphany, which employs 130 staff, recently announced it was on course to “significantly” beat its revenue targets for the year. Other search clients it has won this year include On the Beach and Villa Plus.