Coolpink in Leeds has won a competitive pitch to manage a brand and digital overhaul of menswear brand, Emmett.

The agency will design and build a new e-commerce site, community portal and on-going content marketing activity for the brand.

“This was an extremely competitive and considered pitch process, which had a stringent list of requirements. Our plan is to vastly expand our UK and overseas operations, and we needed a trusted digital marketing partner in order to do this. Coolpink impressed us at every stage – from their approach, attitude, and their creative marketing proposal,” stated Ciara Cox, head of marketing & commerce.

The company has a series of stores in Chelsea, The City, St James’s and Canary Wharf.

“Our first project will be to redefine the brand positioning, then develop a completely new responsive site and an engaging community portal, with the new site set to launch in March 2014,” explained Martin O’Toole, commercial director, Coolpink.

“They already have a trusted brand, known for great design and great quality. We’re looking forward to building on that heritage.”