The Manchester agency will run PR programmes for eight of the society’s trading groups – including Co-operative Food, Travel, Childcare, Pharmacy and Funeralcare – to support their individual sales, marketing and commercial objectives.
It’s also leading corporate and CSR communications programmes to promote the society’s core values and position it at the forefront of the co-operative movement.
The Midcounties Co-operative is headquartered in Warwickshire and has more than 500 sites and 439,000 members. It has grown rapidly in recent years and generates annual sales of more than £1 billion.
Citypress chief executive Charles Tattersall said: “The Midcounties Co-operative is a successful and diversified co-operative society that is investing heavily to develop and continually improve the products and services it provides to its customer communities.
“The society has appointed us to deliver innovative campaigns and ongoing support to its trading groups in sectors where we have significant experience and capability such as food retail, travel and healthcare.”
Citypress, which has over 50 employees and annual revenues of £3.5m, is headquartered in Manchester and has offices in London, Birmingham, Edinburgh and Bristol.