In this new role, Bryce will be responsible for what the broadcaster calls its Place Portfolio which includes Key 103, Metro and Clyde 1.
Regional Managing Directors for the North West, North East and Yorkshire and the Place Group Content Director (North of England and Scotland) will report to Bryce.
He was previously Regional Managing Director, Bauer Media Scotland. and is credited with leading a team which revitalised 13 market-leading stations in Scotland, driving profitability, audience share and brand awareness and launching ground-breaking initiatives including Bauer’s Scottish Media Academy.
Bryce said: “I feel very privileged to be leading Bauer’s iconic Place radio stations across northern England and Scotland. I can’t wait to work with the talented teams and look forward to unveiling the exciting growth plans for Place over the coming months.”
Prior to joining Bauer Radio in 2009, Graham was Senior Vice President and Chief Operating Officer of two privately-owned European radio groups, based out of Amsterdam and Dublin. He also previously held the position of Managing Director for Xfm, Choice FM and Capital Gold.
Bryce will also oversee Magic Network North and Greatest Hits Network Scotland. He will report into Dee Ford, Group Managing Director, Bauer Radio.