Tracy Eastwood

Tracy Eastwood

Bauer Media has announced new appointments and a regional restructure as Yorkshire MD Tracy Eastwood bows out.

Cath Ellington and Steve King have been appointed in commercial and business development roles following Bauer Media’s promotion of Graham Bryce, formerly the regional managing director, Bauer Media Scotland, to the role of group managing director, Place, England and Scotland.

Ellington, previously the regional managing director of the North-East, has taken the role of group commercial director, Place, Northern England and Scotland. She will have responsibility for all local commercial revenues across the Place portfolio.

Steve King, who was the regional managing director for the North West, will take on the role of business development director, Bauer Radio. He will look to develop Bauer Media stations’ relationship with listeners through events and new projects.

Dee Ford, the group managing director, radio, Bauer Media, said: “Cath Ellington has achieved considerable recent success in revitalising Metro Radio, increasing audiences and revenues and brings an outstanding track record, fantastic commercial acumen and a wealth of experience to this new role.

“Steve King is one of Bauer’s most experienced and successful leaders and his drive, ambition and ideas for new revenue growth which underpinned the enviable performance at our stations in the North West will now be used to great effect across our whole radio portfolio.”

Eastwood will leave Bauer Media at the end of October after 16 years.