Leeds agency Turn Key has been appointed by hair extensions brand Great Lengths to manage its marketing, PR and digital activity.

Great Lengths, which has its UK head office in Leeds, supplies premium 100% human hair to over 900 salons nationwide.

Turn Key's Nik Entwistle and Carol Leo of Great Lengths

Turn Key’s Nik Entwistle and Carol Leo of Great Lengths

Turn Key will be responsible for delivering an integrated PR and marketing strategy to refine the brand and increase awareness to the consumer and trade markets.

The strategy will include a strong focus on media relations and celebrity targeting as well as promoting the launches of new products, training courses, brand ambassadors and events.

In line with the marketing strategy, the agency has also been appointed to design and build a new consumer-facing website which has just gone live here.

Nik Entwistle, Turn Key’s managing director, said: “We are delighted to have been appointed as Great Lengths’ marketing agency to drive the business in a new consumer-facing direction.

“We’ve come on board at exactly the right time to put the brand ahead of the competition with an integrated approach to marketing and PR. The whole agency is really excited to be taking our first step into the hair and beauty market with such a fantastic brand.”

Carol Leo, managing director of Great Lengths, added: “We were thrilled to find an integrated creative agency of such high calibre here in Leeds. I am confident that with Turn Key’s expertise and support, we can continue to raise our profile in the market and strengthen our reputation as world leaders in hair extensions.”

Turn Key, which was founded in 2000, has recently unveiled its campaign for melon liquer brand Midori.