Truth has won a competitive pitch to work with online tent manufacturer, Field Candy.
The Manchester agency will deliver a multichannel marketing campaign, targeting retailers, B2B and consumers. Truth will also work on new product development and packaging to raise the profile of the brand.
“This is a fantastic client win for us. Field Candy is a successful start-up to date and to have the opportunity to take such a creative brand to the next level is really exciting. This type of client really enables us to flex our creativity, working alongside globally renowned and upcoming designers to create these works of art,” said Darren Scott, Truth creative partner.
Previously Field Candy has collaborated with artists and designers such as Zandra Rhodes, Claudia Hahn, Chiara Cola and Minjae Lee.
“The Truth team immediately understood both our business and our culture in a very complete way, which was really important to us. We were very impressed with the strategy and creativity they presented,” added John Harris, director and founder.