Leeds-based Savvy Marketing has won the Morphy Richards account after a three-way pitch.

Savvy was invited to pitch and all three agencies were asked to create a proposition, key art visuals and marketing collateral to demonstrate brand positioning and product benefits for a soon-to-be-launched collection.

It will now be working with Morphy Richards on brand planning and development and marketing communications planning.

The retail specialist already works with Florette salads, Mars and Ragu.

Rod Burrows, marketing and consumer engagement centre director at Morphy Richards, said: “Savvy stood out from the competition – they demonstrated a great understanding of our business and what we wanted to achieve. They responded to our brief with an intelligent strategy demonstrated through creative and backed up with a thorough understanding of retailer and shopper insight.”

Catherine Shuttleworth, Savvy’s founder and CEO, added: “We’re really pleased to have been appointed – we pride ourselves on developing great concepts that produce solid results for our clients. We’re delighted that Morphy Richards have the confidence in us to deliver.”

Morphy Richards sells over four million small domestic appliances each year in the UK.