Runwild Media Group, the publisher behind The Mayfair Magazine and Canary Wharf Magazine is to launch a new luxury lifestyle title for Cheshire.

CHESHIRE+COVER+FINALThe Cheshire Magazine will hit the shelves in October and it’s edited by Kate Houghton, who previously edited RW Media’s Live Cheshire publication, which closed last year.

The first edition will have features about Ralph Lauren, Home’s 30th anniversary and an interview with Princess Diana’s dress designer, Jacques Azagury.

“We are proud to announce the launch of The Cheshire Magazine, the definitive luxury lifestyle title for the Northwest of England,” said publisher, Giles Ellwood.

“Having successfully established ourselves as a leader in luxury publishing in London we decided that the time was right to extend our portfolio to other areas of the UK. The past year has been an exciting one for Runwild and has seen the business go from strength to strength with new investment in products, technology and people and The Cheshire Magazine forms part of this strategy.”

Runwild stated that the magazine will be distributed “unlike any other title in the area.”

With hand-deliveries to: “selected affluent homes using the most sophisticated and meticulously planned distribution system, ever employed by a regional magazine ensuring a consistent and outstanding distribution every time.”

There will be 2 issues in Quarter 4 of this year, followed by monthly editions from 2014.