It’s been designed to integrate with newspaper websites and deliver 16,000 weekly events to readers.
“We are delighted by the launch of Listora and the opportunity to partner with an innovative technology business which allows us to combine our respective expertise and capabilities in the events sector,” said Tony Watson, PA’s managing director, who’s based at the company’s Howden office.
“The partnership reinforces PA’s ongoing commitment to provide our wide customer base with new and innovative, multi-platform content and products.”
Publishers will be able to use the site for free, providing they subscribe to the Press Association’s events data and they will be able to brand and customise the feed according to their requirements.
Listora is based in London’s tech quarter.