An action plan to revive the fortunes of Bradford’s National Media Museum has been presented to culture minister Ed Vaizey.

The museum’s director, Jo Quinton-Tulloch told him about a five year action plan for the venue which Vaizey once called a ‘sleeping giant’.

As well as making the museum more attractive visually, the plan includes partnerships with both public and private sector organisations in the area.

Vaizey was reportedly joined at the meeting by members of the Science Museum Group, including its director, Ian Blatchford, Lord Grade, who is chairman of the NMM Advisory Board, and its chief operating officer Jonathan Newby, Bradford South MP Gerry Sutcliffe, Bradford Council leader David Green, Council chief executive Tony Reeves, Councillor Susan Hinchcliffe, the Council’s executive member for culture, Michele Sutton, the chief executive of Bradford College, and Ron McKay, the press officer for Bradford West MP George Galloway.