10 independent games developers could receive a cash injection of £25k to turn their original tablet or mobile game idea into reality.

The cash comes from a partnership between Microsoft and Creative England and is aimed at start-ups in eligible English regions – these include the North West, North East, Yorkshire and Humberside.

The investment can be used by studios to develop and then market the game. It only needs to be paid back, once the game starts making money.

Only businesses with an annual income of less than £250,000, which have been in the games industry for less than 5 years can apply.

Applications must be received by 18th October, with successful applicants chosen by 15th November.