Covent Garden’s cafe culture was interrupted yesterday by a troop of Madchester-inspired dancers, as JW Lees’ new beer brand launched nationwide.

Tangerine PR came up with the #MancDance stunt, which was a little more Parka swagger than flash mob.

It was part of a series of events, including a Facebook page dedicated to Manchester Pale Ale, as well as a Twitter account and dedicated website.

Tangerine was appointed by JW Lees in March this year to run its “biggest ever beer launch.”