Diageo has commissioned its first responsive .com site for a single brand, which will initially launch in 4 localised markets.

Designed and built by Love Creative in Manchester, the Tanqueray gin site goes live this week in the UK, US and Spain, with a separate version for the rest of the world.

“Tanqueray has always been a benchmark of quality in the world of gin and premium spirits and the website was in need of a full rebuild to match this status,” explained Graeme Rutherford, creative digital strategist at Love.

“The existing site was built back in the days of Flash sites (remember them?) so we were tasked with creating a fully responsive, fully content-managed site – something that would show off their beautiful bottles and serves to visitors on all devices.”

tanq-walkthrough-04 from LOVE. on Vimeo.

The new site also brings together Tanqueray’s digital media communities, as well as showcasing the full range of the brand’s products along with serving suggestions.

“It was great to work with Love because they understood our brand immediately, they had a good creative view and combined this to build us a fully optimized website which responds to all devices,” added Ieke Kuypers, global brand team gins and white spirits.