Huddle MediaBoutique Digital, a digital media planning and buying agency in Leeds and  Huddle Media, a social engagement agency with offices in Lytham and London, have established a new partnership which they intend will deliver  additional social and digital solutions to existing and potential new clients.

Boutique specialises in the commercial side of online engagement (paid and SEO) while Huddle Media focuses on the social engagement of a client’s campaign.

Colin Sneath, Huddle Media’s managing director, said that essentially, if a client’s needs called for, for example, Facebook presence, Huddle would co-ordinate the engagement, content and delivery while Boutique would manage the advertising and commercial engagement.

Sneath added that both businesses were initially seeking to work collaboratively on a number of their existing accounts.

Sneath and his partner Emma Martin established Huddle Media in July 2011.

The agency has grown rapidly and now employs eight people in its Lytham main office with a further two staff employed at the London office.

Sneath had previously worked in a variety of marketing and comms roles in the brewing industry and for agencies.

Huddle clients include Thwaites, Lancs Fire and Rescue, Myerscough College and Marsden Rawthorn.

Boutique Digital employs seven at its Leeds office and the agency’s clients include Bic, AHS and Age Partnership.

Elliot Jones, of Boutique Digital added: “This partnership means both agencies can bring their respective expertise to the table, offering a truly unified social solution to our clients.

“With social media being an intrinsic aspect of the consumer’s everyday life, this 360 approach is, to our mind, a vital requirement, enabling us to genuinely engage and build brand and consumer relationships online.”