GetTheLabel has become an official sponsor of this year’s Rugby League World Cup.

The Warrington-based online fashion retailer, which is part of the JD Sports Fashion Group, will get branding rights throughout the tournament, with the potential to reach over 40m rugby fans.

“It is an amazing opportunity for us to grow our customer base both nationally and internationally and raise awareness of our brand; who we are and what we do. We believe there are great synergies between the consumer who shops at and the audience that follows rugby,” said managing director Paul Simpson.

The company has been allocated 2 RLWC ambassadors, who will generate social media video content for the brand as well as receiving access to matches and half-time match activity.

HatTrick PR in Sale will be providing GetTheLabel with further public relations support.