Cheshire agency driven has unveiled a TV advert as it launches new shampoo brand Plantur 39 in the UK.
Last week we reported how driven had been awarded the brief by German hair care manufacturer Dr. Wolff.
The product has achieved considerable success with women over 40 on the Continent.
Emma Raeburn, account manager, said: “Millions of women in other countries use Plantur 39 as an essential part of their cosmetic routine.
“The creative concept brings this high demand to life and shows that if you’re over 40 you can now get the hair you really, really want.”
Watch the ad below: