Cheshire agency driven has been appointed by German hair care manufacturer Dr. Wolff to launch its Plantur 39 shampoo brand in the UK.

The range of cosmetic shampoos and conditioners has become established with women over 40 in Europe.

The agency will now be tasked with developing a TV lead campaign to introduce the brand to the UK.

Graham Drury, client service partner at driven, said: “This country is an ideal new market for Plantur 39 as there is no other brand like it here.

“We’re thrilled to be working alongside the client team to fully maximise the opportunity.”

Plantur 39 is the second brand that driven will work on from the Dr. Wolff stable after men’s brand Alpecin Caffeine Shampoo.

Other recent campaigns for the agency include Vimto and Blue Diamond Growers.