Editions Publishing, which trades as Editions Financial, is one of the country’s largest content marketing agencies in the financial services sector and the deal comes just a month after Communisis signed a 10 year contract with Lloyds Banking Group.
“As the UK’s leading content marketing agency within the financial services sector, Editions Financial is a clear strategic fit with the Group’s aspiration to broaden and deepen its service offering. The acquisition also strengthens our already strong position in the financial services sector,” explained Andy Blundell, Communisis chief executive.
“We are delighted that the owners have decided to join Communisis and that they are equally committed both to the continuing development of the Editions Financial business and to the growth and expansion of the Group.”
Editions Financial has delivered more than 2000 projects for in excess of 33 financial brands over the last 14 years. It currently has a team of 31 staff, specialising in copywriting, design, digital, content strategy, broadcast and marketing.
Its founding shareholders, Caspian Woods and Ruth Stewart-Simpson will remain with the business for a minimum of 2 years.
“Joining Communisis is an excellent opportunity for us to accelerate the growth of our business, to provide a broader range of services to our clients and to offer a richer experience to our staff, with the backing and resources of a larger group,” said Woods.
As more brands adopt content marketing, the most important aspect will be its relevance to the reader. Communisis’ unparalleled capabilities in data-driven personalised communications coupled with compelling content will make for a powerful proposition. Developing it will be an exciting challenge for us and the Editions Financial team.”