The Co-operative Food has joined forces with the National Union of Students in a marketing campaign which will enable students with an NUS extra card to receive a 10% discount on certain groceries.

It’s the first supermarket to offer such a deal and comes into force at selected stores from 23rd September.

“Students are facing increasing financial pressures while studying, and are becoming more savvy when it comes to food shopping. We wanted to help students, many of whom are living away from home for the first time, to live and cook on a budget,” said CJ Antal-Smith, head of commercial – grocery at The Co-operative Food.

“As a community-based retailer, with a store in every UK postal area, The Co-operative is ideal for students picking up food on their way to and from lectures.”

Earlier this week, the Manchester-based supermarket chain announced that it was refreshing its entire own-brand range to attract younger customers.

“When we asked our students what they most wanted from NUS extra, a supermarket deal was the overwhelming answer. We’re so proud to be able to partner with The Co-operative on this, because of its ethical food policies and its support for Fairtrade,” added Raechel Mattey, NUS Vice President.

“This deal reflects the realities of students’ lives by addressing finance and the rising cost of living, nutrition and student lifestyle priorities. We want parents and students to know that between us NUS and The Co-operative will ensure students thrive.”

The NUS extra discount mobile app was built by Code Computerlove.