The BBC has promoted Adam Bullimore to the role of editor, BBC Breakfast.

The 49-year-old has been deputy editor of the programme for 5 years and led its move to MediaCityUK in April last year.

“I’m absolutely delighted to be given the opportunity to be editor of BBC Breakfast. I truly believe it’s one of the best jobs in TV news and I’m so excited to have the chance to build on the programme’s amazing success over the last few years. I already know what a fantastic team of people I have around me and I can’t wait to start work on some of the ideas I have for the future,” he said.

As launch editor in Salford, he was responsible for the smooth transition to its new home.

Prior to joining Breakfast, he was assistant editor on the BBC News Channel, when it launched in 1997.

“I’m really delighted that Adam is to be the next editor of BBC Breakfast. He is a brilliant journalist with deep knowledge of and affection for BBC Breakfast’s audience, who are such an important part of its success,” added Mary Hockaday, head of the BBC Multimedia Newsroom.

“It was no small feat to oversee the move of BBC Breakfast to its wonderful new home in Salford and a tribute to Adam that the programme stayed so editorially strong throughout. Adam wants BBC Breakfast to be a smart BBC News start to the day blended with engaging guests, audience stories and a real feel for what’s happening around the UK, and I know he and the team will deliver the perfect morning mix.”

BBC Breakfast has an average daily reach of more than 6m.