Online learning website, has appointed Brazen to handle its national public relations account.

The Manchester-based agency will be responsible for online and off-line media to help launch the new brand.

“We wanted a PR partner who displayed a real grasp of creativity in new business launches and how to express this best across both traditional and digital channels in a way that will best reach and engage our target audience,” explained managing director Patricia Koch.

The site has been designed to match tutors to students. Tutors get paid for sharing their knowledge via one-to-one live video tutorials and students can rate the lessons.

“LearnCliki is a very exciting development in the online learning sector. Its unique approach to learning and teaching – carried out via live video from the comfort of your own home and with an in-built rating system – really sets it apart from the competition,” added Brazen founder Nina Webb.

Associate director, Louise Jacobson will head up Brazen’s Learncliki team, working with senior account manager Natalie Cox and account executives, Charlotte Chapman and Sophie Smith.