Context PR has been appointed by mobile app specialist Apadmi following a competitive pitch.

The Macclesfield-based PR agency will be working to raise the profile of the developer.

“The mobile app market for both businesses and consumers has exploded in recent years,” explained Garry Partington, CEO at Apadmi.

Garry Partington

Garry Partington, CEO at Apadmi.

“We have hit a really opportune time but this brings a crowded market and we want to make sure Apadmi is seen to be at the forefront. Context showed the experience, ideas and contacts we needed to pick up momentum in the technology sector.”

Meanwhile Context has also been given a wider brief by network technology company, devolo. Alongside the PR brief which it’s held for almost a decade, Context will now be working on the brand’s social media presence.

“2013 has been a strong year so far and it’s encouraging that we are developing existing clients and winning new business, while also gaining knowledge of new market sectors with the technology space,” said Context managing director, Frank Smith.