Jo Good’s weekday afternoon show will feature fortnightly gaming news slots from the Network’s Mike Channell. Regular video content will also be created for the XFM website.
The agreement also includes a commercial partnership, offering gaming brands the opportunity to target consumers on both platforms.
Alison Page, director of client and category development, said: “XFM listeners are keen gamers so we have long thought it appropriate to have dedicated game content to signpost upcoming releases.
“We struck lucky with Jo Good, XFM’s afternoon presenter – she’s a game fan herself and came up with the idea of a regular review feature. With the lovely guys at Gamer Network providing the industry know-how, XFM’s Favourite Games was born!”
Simon Maxwell, group publishing director of Gamer Network, added: “XFM is a fantastic brand to be working with as their listeners have a strong interest in gaming and the demographic fits well with our portfolio offering.”
The Gamer Network, based in Brighton, has a total of 10 websites including Eurogamer and Game Industry International, and reaches over 12 million unique users a month.