WRG has rebranded its Serious Events acquisition which was completed last November. The Hong Kong based company will now be known as WRG.

At the time of the deal, WRG said it had bought Serious to enable it to primarily further service the company’s growing international client base.

Cliff Zenker, general manager of the Hong Kong operation, said: “Since the acquisition of Serious Events, we’ve grown our presence working with international clients in Hong Kong and China who’ve benefited from our heritage and understanding of the local market.”

The Hong Kong team moved into new offices last week in the Central Business District on the island.

WRG, which is partly owned by the private equity company LDC, moved to a new HQ office in Manchester in January this year.

The company, which also has offices in London, New York, Doha, Abu Dhabi and most recently Hong Kong, was previously primarily based at The Deva Centre in Salford. It has also recently recently relocated its London office into Great Titchfield St, W1.

Barry Day

Barry Day

WRG was established in 2007 through the merger of With and Reflex Communications. Serial live events company entrepreneur Barry Day is the company’s chief executive.

Private equity house LDC bought a stake in the business in 2011 for £12m and the company went on to make two acquisitions in 2012: in August buying Manchester agency Canyon, which had sales of £3m plus employing 20 staff and then last November, WRG acquired Serious Events based in Hong Kong.

Last October the company also appointed David Sharrock, formerly the managing director of MEN Media, as its finance director.

The company’s client list includes Shell, Qatar Gas, Jaguar Land Rover, Nationwide and Procter and Gamble. WRG has also forged an enviable reputation managing ‘mega’ events such as handling the Pope’s visit and the G20 London summit.