Design agency Raw and production company Maker Projects have helped Derbyshire Community Health Services NHS Trust (DCHS) to create a multi-channel recruitment campaign to attract over 100 nurses and health professionals.
The two agencies collaborated together to produce three documentary style recruitment films while Raw also built the dedicated website and worked with the Trust to promote a range of open and information days via social media.
Derbyshire Community Health Services NHS Trust provides community-based NHS services in Derbyshire & Leicestershire. This includes community hospitals and health centres across Derbyshire and a number of outpatient services in Leicestershire.
The new jobs are spread across Derbyshire and almost 500 people attended the first open day last week. Further open days are planned for Derby, Stockport and Sheffield.
Tracy Allen, chief executive of Derbyshire Community Health Services NHS Trust, said: “Providing care closer to home is the direction we need to be moving towards, working more with GPs and others. There has never been a better time to be involved in community services because this is where the future is. We are absolutely committed to providing fantastic care, in a fantastic place and with fantastic people.”
Raw’s objective, said its creative director Rob Watson, was to create a campaign that wasn’t the usual recruitment campaign. By using actual health professionals in their films, they hoped they had helped make nurses and health professionals feel proud as they told the story of DCHS in a “heartfelt & subtle way.”