ReelWorld is to move its European headquarters to the Blue Building at MediaCityUK.

The company, which specialises in creating jingle packages and on-air branding, was set up in America in 1994. With Washington’s WPGC FM, it became one of the first, if not the first business, to tailor jingles to the stations’ playlists.

In 2011 it opened a European office in London and it now counts 100 stations as clients on this continent alone, including Bauer’s Place stations.

ReelWorld’s presence at MediaCityUK will include 3 studios at the top of the Blue Building and it’s expected to have moved in in time for the Manchester-based UK Radio Festival this October, where it’s sponsoring Room 2.