Salford Quays-based Out of Home International is behind a regional campaign to encourage tourism in Florida.

The promotion from St Petersburg/Clearwater tourism board, in conjunction with Expedia, will span a number of outdoor locations. These will include bus superside adverts, 4 weeks of branded taxis and a fortnight long presence on 6 sheets in the city centre.

“Out of Home International continually provide marketing solutions to brands in the travel industry, with outdoor advertising remaining one of the strongest mediums of gaining widespread access to the nation’s holiday seekers,” said Lee Denith, CEO of Out of Home International’s parent company Media Agency Group.

This multi-format campaign will undoubtedly increase awareness for St. Petersburg/Clearwater across Manchester, planting the destination of Florida in the minds of the public.”

The 2 executions direct people to a dedicated area on the Expedia website.