Label PR has won a competitive pitch to manage the UK press and publicity for Mary Jane Fashion.

It’s the latest fashion brand to sign up to the Manchester agency, following Heelberry and Hair Rehab London.

“We are really looking forward to working with Label PR that will help us to increase our profile with new and existing consumers as well as celebrities. Label PR showed a clear understating of our brand’s aims, values and core audience of women aged 16-35,” said a spokesperson at Mary Jane Fashion in Manchester.

The company specialises in recreating looks from the catwalk and celebrities and Label’s role will be to drive consumers to the brand’s website.

“Mary Jane Fashion is an exciting addition to our fashion portfolio and is the perfect complement to our high street brands already on board at Label PR,” added Label PR founder, Lee Bloor.