Bulova, which was established in the US in 1875, will become the club’s official timekeeper and global partner.
Its branding will be prominent on the scoreboards and digital advertising boards at Old Trafford, as well as in the players’ dressing room and at the Carrington training complex. Bulova will also produce timepieces bearing the club’s crest.
Richard Arnold, managing director, said: “Although from very different industries, Bulova and Manchester United share many common values. Founded within years of each other, we have both grown to become global leaders in our fields and the first to achieve many new innovations and milestones.
“We are confident that the popularity, craftsmanship and accessibility of Bulova’s products, combined with the club’s ever-growing global fan base will make this a successful partnership.”
According to research conducted by The Guardian recently, this represents the 35th commercial deal signed by the club, with everything from diesel engines to potato snacks now having a partnership with United.