The Manchester Pet Show has appointed local agency, PurpleCow PR to run its trade, media and digital publicity strategies.

It’s also announced that Paul Curran, the managing director of Fresh gecko productions will take on the role of event director. The former breakfast show presenter on Absolute Radio and GCap will oversee marketing strategy and growth.

The Pet Show launches at EventCity this Autumn and a further appointment sees Phillip Latala join as finance director. Latala was previously head of finance for UTV Radio GB.

“Paul, Phil and the herd at PurpleCow PR bring a wealth of expertise, knowledge and experience to the team in their respective roles and become a pivotal part of the growth of the Manchester Pet Show. Undeniably, they join the business at a very exciting time and I’m delighted to welcome such incredibly well-respected, dedicated and passionate people to the management team,” said managing director, Carrie Mosley.

PurpleCow was set up earlier this year by Nikki Murray, the former publicity manager for ITV’s continuing drama teams and Keeley Duffy, who’s worked with Boddingtons, Costa Coffee and Winalot