John Walding, the Forum’s PR and media executive said that the winning agency will be required to demonstrate ‘capabilities’ in the B2B sector and ideally will also be able to provide experience of working with subscription or membership businesses or organisations.
“We are keen” Walding added “to work collaboratively with a strong digital partner for the long term and it’s probably most likely that the agency will be within commutable distance of our head office in Cheshire.”
The Forum’s current digital agency is Fat Media of Lancaster.
In the first instance said Walding, interested parties are advised to his email his colleague Lucy Meakin at email@example.com by 23 August and the Forum said it will issue a full brief shortly afterwards to a small number of potential partners.
Walding added that they were keen to have the agency chosen by early sept to begin the initial project which will be the website redesign and relaunch.
The Forum of Private Business is an independent lobbying group representing the interest of around 18,000 private sector companies.