West Yorkshire-based agency Faith PR has secured a new account win from Swedish beauty company Oriflame after a competitive pitch.

Faith will work with Oriflame to create a strong brand for the company as it expands in the UK and Ireland.

Faith founder Stephanie Hopkins

Faith founder Stephanie Hopkins

The pitch process involved a number of London agencies and culminated at the company’s Stockholm headquarters. Faith has been working with the company’s UK franchise for a year.

Founder Stefanie Hopkins will head up the account with husband Carl Hopkins, the former owner of full service marketing agency JDA.

Stefanie Hopkins said: “This is a significant account win and I am delighted that Oriflame has chosen to work with Faith PR after a highly competitive and rigorous pitching process which involved us travelling to Sweden.

“Oriflame has exciting plans to continue its expansion in the UK and Ireland and I look forward to raising awareness of the brand.”

Jaime Fouché, of Oriflame, added: “We look forward to working closely with Faith PR in the coming months as Oriflame grows across the UK and Ireland.

“We felt that Stefanie and her team were the best party for us because of their proven experience in working with the UK franchise to date and because of the detailed communications strategy they put together for this exciting new phase for Oriflame.”

Faith, which is based in Brighouse, already works with The Lazy Camper, Fantastic Media and Catherine Green.