Code Computerlove has been hired by health charity Sue Ryder as its digital agency after a competitive pitch.

The charity, which has 400 shops across the UK and is celebrating its 60th anniversary this year, provides medical care and support to 16,400 people with serious illnesses each year.

It is aiming to use digital channels to boost its fundraising revenue. Code, who will start immediately, will initially focus on website optimisation and user experience on Sue Ryder’s site, which was rebuilt last year by KMP Digitata.

Kezia Richmond, website manager at Sue Ryder, said: “Having invested in a new website and CMS platform, we’re now keen to really maximise our digital capabilities for raising money to improve health and social care.

“By working with Code – an agency with an unrivalled track record in the charity sector – we’re confident that we can use digital marketing techniques and technologies to get closer to our supporters and potential audiences and encourage more people to support us, get involved with our events and become volunteers.”

Code recently announced six months of record growth as well as plans to move into a bigger office. It’s worked with Oxfam and Greenpeace in the past.