Leeds-based PR and social media agency Aberfield Communications has secured a hat-trick of new clients.

Dunelm Optical, Arriva Buses and UK Locations have all hired the agency – which opened just 15 months ago – to handle their PR accounts.

Aberfield's Nina Hands (left) and Emma Lister wearing Dunelm Optical glasses

Aberfield’s Nina Hands (left) and Emma Lister wearing Dunelm Optical glasses

Peter Beaumont, director at Durham-based Dunelm Optical, said: “PR is vital in communicating the quality of our brand. Aberfield has a winning combination of media know-how, creativity and proactivity that will help us drive sales across our collections and provide real stand-out in the market.”

Nina Hands, senior PR consultant at Aberfield, added: “We bring big brand PR and communications experience to Dunelm, coupled with a sound knowledge of the issues, challenges and opportunities within the optical industry.

“We’ll look for news opportunities that reflect Dunelm’s positioning and support its business priorities.”

Dunelm Optical is looking to Aberfield to raise its profile as a leading designer eyewear supplier, while UK Locations is hoping to increase awareness as the largest film location library in the North.

Aberfield currently has six staff and has already completed projects for the Chocolate Story in York and First Direct.