Label PR has announced its second fashion win in a matter of days, with Hair Rehab London.

The Manchester agency was appointed following a competitive pitch and will handle all of the firm’s press, PR and VIP services. Founded by The Only Way Is Essex’s Lauren Pope, Label will also be managing her interviews and profile pieces relating to Hair Rehab.

“We chose Label PR because of the team’s experience and enthusiasm for beauty and celebrity – as well as their great experience working with hair products in the past. The agency understands Hair Rehab London’s core values and we’re looking forward to working together in the months to come,” said Pope.

Earlier this week Label was hired by new footwear brand, Heelberry.