Mobile market research technology company, RealityMine, which helps companies analyse consumer behaviour across mobile devices, has secured £600k of equity investment from the North West Fund for Digital & Creative.
The investment has been supported by GP Bullhound’s Sidecar fund. GP Bullhound is an international technology investment banking group.
The new monies will help finance the recruitment of new technical, sales and client support staff at the company’s base in Manchester.
RealityMine has developed dedicated software via a service platform which allows market researchers to analyse the mobile activity of panellists across a variety of devices spanning mobile phones, tablets and smart TVs. The platform is anchored around the company’s ‘Big Data’ analytics system.
The company said its customers include several leading international market research groups, brands, telcos and media companies in over 23 countries.
The company was spun out of mobile-apps developer Apadmi earlier this year and now operates as an independent business and is headed up by Garry Partington and co-founder Rolfe Swinton.
Partington said: “This investment is a great endorsement of our business and the technology that we have developed. The funds will support our growth plan to deliver RealityMine’s research and analytics solutions to new customers, as well as increasing the depth of service to our existing client base.”
David Smith, investment director at AXM Venture Capital, which manages The North West Fund for Digital & Creative, added: “We are delighted to invest in this globally market-leading technology, and to support RealityMine’s management team.
“RealityMine further demonstrates the technical and commercial excellence of the region’s digital and creative sector.”