Printer and ink reseller, Printerland, has turned to Peppermint Soda in Hale to raise its profile.

The marketing agency becomes responsible for promoting the Altrincham firm’s e-commerce site and its product portfolio and will target both public and private sectors using social media.

“Printerland has established a strong presence in the UK and overseas printer market over the last 20 years. We felt the timing was right to start shouting about our success to a broader audience, while maintaining our reputation in the trade press,” explained James Kight, managing director of Printerland.

The company says it’s the country’s largest reseller of printers and inks.