One Marketing Communications has unveiled a series of idents for United Utilities’ sponsorship of Granada and Border Weather on ITV.

The Manchester agency has created a new look for the United Utilities’ second year in partnership with the broadcaster.

One of the new idents

One of the new idents

Anne Hobson, head of customer communications at United Utilities, said: “One Marketing has helped us to produce a new creative style which provides a richer, more emotive experience whilst highlighting key service messages which we know through research are important to our customers.”

Wayne Silver, deputy managing director at One Marketing Communications, added: “This is a core component of the United Utilities communications strategy and we are privileged to be working with them once again on this fantastic project.

“We are thrilled to see the new idents go live just after winning a Northern Marketing Award last week for our work on a previous United Utilities campaign, ‘Think Before You Flush’. It’s great to see our team’s hard-work recognised and play a part in promoting some vital messages to customers.”