Manchester United FC and PepsiCo have agreed a sponsorship deal which will see the drinks company become the ‘Official Soft Drinks Partner’ of Manchester United in Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei.
Manchester United claims to have over 38 million fans across these seven countries.
PepsiCo will hold exclusive rights to use Manchester United branding on its products and point of sale materials within these markets.
Richard Arnold of Manchester United said: “Manchester United and Pepsi are two iconic brands and the club is delighted to be teaming up with PepsiCo as our official soft drinks partner in these seven territories in Asia.
“Our huge following in this region and the strong popularity of both brands within Asia-Pacific can only benefit our fans. PepsiCo understands what our fans love and through our partnership will be bringing them exciting promotions and incentives getting them closer to the club they support.
“PepsiCo is an ideal partner for Manchester United because of its unique understanding of sports and inventive marketing initiatives. We’re excited to team up with PepsiCo during this important time in our history and welcome this world-class company as one of our partners.”
Mustafa Moussa, senior marketing director for Social Beverages, PepsiCo Asia-Pacific, added: “The partnership brings to life Pepsi’s “Live for Now” positioning, which was launched in Asia Pacific in January this year.
“Working with the biggest names in sports and entertainment, we look forward to enabling consumers to celebrate their passion for Pepsi and Manchester United.”