Eleven staff have been seconded to Marketing Liverpool as part of a deal between Liverpool Vision and Liverpool City Region LEP.

The LEP (Local Enterprise Partnership) staff will spend 2 years working with Liverpool Vision’s communications team as it seeks to promote the city region globally.

It follows an agreement in January this year, which saw the 2 development agencies combine their marketing forces in order to attract £2m of European funding for Place Marketing activity – this has has since been approved.

“What we are creating in effect is a ‘one stop shop’ for investors, visitors and conference organisers. This new co-ordinated approach is to fulfil shared aims to grow the sector still further which will benefit the whole city region. It is a huge positive step forward,” explained Robert Hough, chairman of Liverpool City Region LEP.

“We have listened to the private sector and we will now develop a plan with their significant input that will bring great economic benefit.”

Marketing Liverpool will now deliver a series of activities to promote the city region, with Liverpool as the agreed ‘attack’ brand.

This will include managing the Visit Liverpool website, overseas and domestic marketing and Liverpool Convention Bureau activity.

“The LEP team has both knowledge and experience of successful destination marketing and has delivered international and national campaigns across a range of media and combined with the expertise at Liverpool Vision means that we will now deliver a greater impact,” added Max Steinberg, chief executive of Liverpool Vision.

“Marketing Liverpool can now press ahead to ensure close and meaningful integration between the City Region’s economic development, cultural and marketing teams to deliver major projects, events and initiatives as well as a common vision.”