Manchester’s Label PR has been appointed by new footwear brand Heelberry after a competitive pitch.

The agency will manage all UK press, publicity and VIP services for the brand, as well as launching its website next month.

Heelberry is completely new to the UK and specialises in affordable catwalk and celebrity inspired collections.

Label PR founder, Lee Bloor, said: “We’re excited to begin work and introduce the great products to press and consumers. Heelberry is an especially exciting footwear win as it completes our fashion portfolio of womenswear, accessories, handbags, swimwear and beauty.”

Karen Gardiner, Heelberry’s brand director, added: “We chose Label PR because of the team’s experienced and unrivalled enthusiasm for fashion and celebrity. The agency demonstrated a clear understanding of our objectives and has a proven record of delivering key messages to our target audience of women aged 16-35.”

Label PR already works with brands including Simply Be, Lavish Alice, La Moda, Tinned Bananas and Halo Hair Extensions.