Manchester agency HGA Creative has unveiled its new programme idents for isme as the Shop Direct-owned brand sponsors Channel 5 drama.

HGA won the work based on its online video content for several of the Shop Direct brands, including, Littlewoods and

Head of brand and advertising for isme, Jeremy Stevens, said: “isme has achieved fantastic year-on-year sales growth since its launch in 2011. This campaign will support the continued growth of the brand and its positioning as a leading digital department store.”

The agency has also produced the new DRTV adverts which can currently be seen across a number of channels during daytime TV scheduling.

Dan Laurence, director of film and video at HGA Creative, added: “We are delighted to be working with isme on its latest programme sponsorship and DRTV campaigns. We are really pleased with the end creative and are thrilled to strengthen our excellent relationship with Shop Direct further.”

One of the isme idents can be seen below: