The digital agency is tasked with building a single multi-national platform that will put Mercuri back in control of its online presence, as well as cutting global costs.
The world’s largest sales performance training company currently has all of 54 worldwide and locally built sites, creating inconsistency and inefficiency.
CTI, which has worked with Mercuri on other projects, will use Drupal open source technologies to produce a single platform that can be replicated and translated across the world.
Elisabeth Ringmar, from Mercuri International, said: “We had a solution where each of our units was running their own website, with little global synergies. This was starting to get out of control. We needed a system that would allow us to create global synergies across all our units, yet with local detail.”
Paul Johnson, Drupal director of CTI Digital, added: “More and more companies are finding that their online presence is contradictory. A search for a business can deliver multiple versions of a company’s online site – all looking and feeling slightly different, and all costing the international brand more money.
“The right platform can put you back in control – with consistent messaging, local content and economies of scale that will slash a global web budget and reduce operational costs.”
CTI’s client roster includes the BBC, Channel 4, Lime Pictures, the NHS and BP Gas. Earlier this year, it announced plans to open an office in Sydney.